Objective: Design a product and marketing campaign for that product that takes into account legal and ethical issues, pitfalls and warnings that we have discussed so far. You will weave in lessons learned from lectures on commercial and corporate speech, copyright and trademark law, and contracts.
Essential Elements
Product Name
And elevator pitch to explain it.
Trademarkable Logo
And reasons for choices.
Who are they, and why.
Catchy Slogan
For advertising and packaging.
Packaging Design
And how it generates interest.
Legal Due Diligence
And any disclosures law might require.
Ethical Considerations
And how to address them.
Two-Part Assignment
Formal Presentation: As the co-directors of the product development team, you will make a pitch presentation to your company's board of directors to make the case for moving ahead with your product idea. You will use an effective PowerPoint presentation to do this.
Final Report: You also will do a four-page report for the board of directors that translates your oral presentation into a professional-quality report. We'll use real-world samples as models of effective "internal communication" style.
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