CRISIS MEMO

URGENT
MEMORANDUM

 

To: Leadership Team & Board of Directors

From: ?? & ?? – Co-Directors, Corporate Communications

Re: Public Response, initial plan

Date: ????

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The purpose of this memorandum is provide an initial overview of the department's plans to address the incident that occurred fill in date. The basic facts of the incident are as follows:

fill in a one-paragraph description of the crisis incident here

While the Office of Corporate Communications currently works to organized a thorough and detailed response, this memo is intended to give the Leadership Team and Board of directors a rapid day-of-incident report on the basic outline for the department's response plans.

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Holding Statement

We have recently been informed that a [what happened] at [location] involving [who] occurred today at [time]. The incident is under investigation and more information is forthcoming.

At approximately [time] there was what is currently being investigated as a [incident] at [location]. We are working to determine [damage, injuries, etc.]. At this time, we have confirmed that [General information that is for certain. Delete if no confirmed info is available.]
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The safety and well-being of our employees, contractors, and neighbors are our first priority. [Expression of compassion/concern if appropriate]. As more information is available we will be providing updates through [web site address] and regular media briefings.
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  We will continue to update you on our progress in resolving this matter at [website] and on Twitter. We have created a dedicated customer service line to address any inquiries related to this issue. We ask that you please be patient with our customer support team as they work to help address your concerns/needs. The support team can be reached at 1-800-123-4567.

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Type of Crisis 

from your notes and the PP slides, describing why it fits

Internal Stakeholders (non-media)

describe them and their needs and possible reactions 

External Stakeholders (non-media)

describe them and their needs and possible reactions

 Media Stakeholders, External

how to respond to them as part of public, possibly hostile

Media Stakeholders, Internal

how to respond in a way to use them like partners to get your message out

Proposed Response Strategies 

from the list at the end of you PP slides and describe how it would work 

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Question, Concerns, Suggestions

We welcome your feedback. Please contact us in the Office of Corporate Communications at ...